Ten minutes on the phone
Ask who will actually install the floor, what licence and insurance they carry, what is in scope and what is excluded, what could change once the old floor comes up, how they test subfloor moisture and acclimate the material, and what the limited lifetime warranty on workmanship covers in writing.
Ask around Wake County or Horry County about flooring work and you will hear the same three stories. Someone took a deposit and went quiet. Someone started and left it half finished. Someone quoted one number and invoiced another.
None of those outcomes is a surprise in hindsight. The warning signs were in the first conversation, and they are the kind of thing you only notice if you know to listen for them. These six questions take about ten minutes on the phone. They will not guarantee a perfect job, but they reliably sort the companies that will finish from the ones that will not.
The six questions, in the order worth asking them
The first two decide whether to keep talking. The next two decide whether you are comparing like with like. The last two decide whether the floor is still flat in three years.
Who will actually install my flooring?
Employees or subcontractors. Either can be fine, a vague answer cannot.
Are you licensed or registered, and what insurance covers the crew?
Then check it yourself on the state board site rather than taking a photo of a card.
What exactly is in scope, and what is excluded?
Tear-out, disposal, levelling, trim, transitions. The gaps are what turn into extra work later.
What could change once the old floor comes up?
A contractor who can name what might change has looked. One who says nothing will has not.
How will you test subfloor moisture and acclimate the material?
The regional question. It separates people who work here from people working here this month.
What does your limited lifetime warranty on workmanship cover, in writing?
Materials and installation are two different warranties. Installation is the one that matters.
1. Who will actually install my flooring
Start here, because the answer shapes everything else. Ask: are your installers employees of your company, or do you subcontract the installation?
Both models exist and neither is automatically wrong. What matters is that you get a straight answer, and that you understand who is accountable. If the installation is subcontracted, the person you negotiated with is not the person in your house, the crew may be different from one day to the next, and a limited lifetime warranty claim means two companies deciding whose problem it is.
The answer you want is specific. A company that uses its own crews will usually name them without being prompted, and you will see the same names turning up in their reviews. A vague answer here, along the lines of “we have great installers”, is the single most useful early signal you will get. Follow it with: will the person who gives me the estimate be involved in the job? On a residential flooring project the answer should be yes.
2. Are you licensed or registered, and what insurance covers the crew
Ask for the licence number and the insurance certificate, then check both yourself rather than taking a photograph of a card as proof. It takes about five minutes and it is the one step that protects you from the worst outcomes.
The two states do not work the same way
This catches people out, and it is the reason a perfectly legitimate flooring installer may not hold a general contractor licence.
North Carolina
NC Licensing Board for General Contractors · G.S. 87-1
$40,000
The project cost at which a state general contractor licence becomes required, counting labour and materials together.
A lot of flooring-only jobs land below that, which means an installer working in Raleigh or Cary may legitimately not hold a general contractor licence and is not cutting corners by saying so.
Local permits still apply either way, and if your project moves plumbing or electrical, the trades doing that work are separately licensed.
South Carolina
SC Residential Builders Commission · LLR
$500
The value above which residential specialty contracting work falls under the Commission’s definition.
The Commission recognises floor covering installers as a residential specialty classification, covering installation, replacement and repair including preparing the surface underneath.
A licensed residential builder may do specialty work without a separate registration, so whether a particular installer needs one is a question for LLR rather than something to assume. Horry County also issues its own business licences.
The practical version of all this: ask for the licence or registration number and the name it is held under, look it up on the state board’s site, and ask for the insurance certificate to be sent to you directly by the insurer or the agent rather than forwarded. A contractor who is properly covered will not find any of that awkward. One who hesitates has told you something.
Ask which coverages are in place rather than just whether they are insured. General liability is the one that responds to damage in your home, and you want to know what covers the crew themselves while they are working in it. Those are two different policies and a contractor should be able to say which they carry.
3. What exactly is in scope, and what is excluded
Ask for the scope in writing, line by line, and ask what is specifically excluded. This is the question that prevents the single most common bad experience in flooring.
Two contractors describe the same job differently. One has scoped material and installation only. That scope does not include tearing out and disposing of the old floor, levelling or repairing the subfloor, moving furniture, removing and reinstalling trim, or transitions and thresholds between rooms. Every one of those is real work that will happen on your job, and every one of them arrives later as an addition. The other scoped them from the start. The two were never describing the same job.
So ask for the line items, and specifically ask these four: who removes and disposes of the existing floor, what happens if the subfloor needs levelling, is trim work included, and are transitions and stair nosings in scope. Then compare like against like. A good contractor will walk you through this willingly, because a written scope is how they stop being undercut by a vaguer one.
One more thing to ask about: what the scope assumes about the subfloor. Nobody can see under your existing floor until it comes up. The version you want states what it assumes and what would happen if that assumption turns out to be wrong, so you hear about it before the crew is in the room rather than afterwards.
4. What could change once the old floor comes up
Ask this one directly, because the answer tells you whether anything has been left out of the scope you agreed. A contractor who can name what might change has thought about your house. One who says nothing will change has not looked under the floor.
What a good answer sounds like, and what should end the call
Four answers are worth walking away from, and it is far easier to walk away on the phone than halfway through a job.
Keep talking
- Names the specific conditions likely in a house of your age and foundation type
- Says what the scope assumes about the subfloor, and what happens if that is wrong
- Puts the scope in writing line by line without being pushed
- Says you will see and approve any condition found before the work is done
- Puts the limited lifetime warranty on installation in the contract, not just on the website
Walk away
- A large deposit up front with no contract detailing what it buys
- An assessment made over the phone from square footage you measured yourself, with no in-home visit
- Pressure to sign today, which is a sales technique rather than a scoping one
- A limited lifetime warranty that covers only the manufacturer’s materials, with nothing in writing about the installation
That last one deserves unpacking, because it is the one most people miss. Flooring fails from installation far more often than from product defect. Skipped moisture testing, no acclimation, inadequate subfloor prep: those are the causes of the cupped, gapped, and squeaking floors people end up living with, and a materials-only limited lifetime warranty does not cover any of them. Ask directly: what is your limited lifetime warranty on the installation workmanship, in writing, and for how long.
5. How will you test subfloor moisture and acclimate the material
This question is regional, and it is the one that most reliably separates a contractor who works here from one who is simply working here this month.
Both parts matter. Wake County and Horry County summers put indoor humidity well above what flooring is manufactured for, and the swing between an August afternoon and a January morning with the heat running is substantial. Wood and wood-core products move with that. If flooring goes down at the moisture content it had in a warehouse, it will reach equilibrium in your house after installation, and it does that by cupping, gapping, or pushing up against the walls. Acclimation is just letting the material arrive at your home’s conditions first, and it takes days, not hours.
Moisture testing is the other half. Over a crawl space, which describes a lot of the housing stock in both counties, moisture moves up through the subfloor whether or not a vapour barrier is doing its job. Over a slab, which describes most newer construction in Horry County and the newer Wake County subdivisions, the slab itself holds moisture. A contractor who tests for this will tell you what instrument they use and what reading they will not install above. If someone brushes the question aside, treat that as the answer. You are the one who lives with the floor if it fails.
6. What does your limited lifetime warranty on workmanship actually cover
Ask for the limited lifetime warranty in writing before you sign, and read what it covers rather than how long it lasts.
There are two warranties on every flooring job and they are often blurred together. The manufacturer warrants the product against defects: delamination, wear through the finish, a bad dye lot. The installer warrants the work: that the subfloor was prepared, the material was acclimated, expansion gaps were left, seams were made properly, and fasteners went where they should. The second one is the one that will matter to you, because installation is where flooring goes wrong.
So the questions are specific. Is the limited lifetime warranty on installation in the contract or only on the website. What does it exclude. Does it survive if I sell the house. And who do I call, the company or a manufacturer’s claims line.
For context on where the bar sits: we back every installation with a limited lifetime warranty on the workmanship, not just the materials, which means if the installation fails we come back and fix it. We have been BBB accredited since 2020. That is not the only acceptable answer, but it is a fair reference point when a contractor tells you one year is standard.
Hire a flooring contractor in Wake County or Horry County with the answers in hand
Ask every flooring company these six questions, including us.
Our team brings over 25 years of experience across North and South Carolina, with showrooms at 308 Sherwee Dr in Raleigh and 2294 Glenns Bay Rd in Surfside Beach that you can walk into and a named crew rather than a rotating roster. Every installation carries our limited lifetime warranty on the workmanship. We scope from an in-home visit rather than over the phone.
If you want to know what the job itself looks like once it is booked, our walkthrough of step by step flooring installation covers it, and if your project is a bathroom rather than a floor, the mistakes worth avoiding are a better starting point.


