When you’ve been living with a builder-grade bathroom for a few years, you stop noticing it until you do. The prefab shower surround that never quite felt clean. The grout lines that started showing moisture damage faster than they should have. The layout that was designed for a spec sheet, not for the way you actually use your space. A real bathroom renovation changes all of that.
For homeowners in Longs, there’s a layer to this that goes beyond aesthetics. Horry County’s humidity is persistent not just in summer, but year-round. That moisture works against cheap materials and rushed installations in ways that don’t show up immediately but always show up eventually. When the waterproofing behind your tile is done correctly, when the substrate is cement board instead of standard drywall, when the grout is sealed properly your bathroom holds up to this climate instead of deteriorating in it.
The other thing worth knowing: a well-executed bathroom remodel in this market recovers around 80% of its cost at resale, according to the 2025 Cost vs. Value Report. Longs is growing fast, with new construction pushing values up across the 29568 ZIP code. Investing in your bathroom now isn’t just about comfort it’s a decision that pays you back when it matters.
We’ve been in this industry for over 30 years. Our showroom is on Glenns Bay Road in Myrtle Beach about 20 minutes from Longs via SC-31 which means we’re not a contractor driving in from two hours away. We’re local to the Longs area, our materials are available to see in person, and our accountability is real.
What sets us apart isn’t a tagline. It’s the fact that we call back, we show up on the scheduled day, and we finish what we start. In a Grand Strand construction market where that’s genuinely rare, it matters more than most homeowners in Longs expect until they’ve dealt with a contractor who didn’t. Every project also carries a Lifetime Installation Warranty something no bath-only competitor in the Longs-area market offers.
Our BBB A+ accreditation, our 5-star ratings across HomeAdvisor and Angi, our 322+ reviews on BirdEye those aren’t decoration. They’re what 30 years of doing the work correctly looks like on paper.
It starts with a conversation, not a sales pitch. We walk through what you’re working with your current bathroom layout, what’s not working, what you want to change and bring samples to you directly so you’re not making material decisions off a tiny screen or a showroom floor that doesn’t match your space.
Once the scope is set, we plan the project with Horry County’s permitting process already factored in. Any bathroom renovation in the 29568 that touches plumbing, electrical, or structural elements requires a county permit and standard residential renovation permits typically take 5 to 15 business days for review. We handle that coordination so you’re not chasing paperwork or waiting on approvals you didn’t know you needed. The timeline is real, not optimistic.
The installation itself is built for the local environment. In a climate where humidity stays high twelve months a year, the waterproofing layer isn’t an afterthought it’s where the job starts. Cement board in wet areas, proper substrate, correctly sealed grout. The finish work whether that’s custom tile, a walk-in shower conversion, a new vanity, or updated flooring is what you see. But the work underneath is what determines whether it lasts five years or twenty.
Ready to get started?
Most bathroom remodeling companies in the Longs area specialize in one thing tubs, showers, or conversions. That works if that’s all you need. But if you’re doing a real renovation new tile on the floors and walls, a walk-in shower where the old tub used to be, an updated vanity, new fixtures, and flooring that flows into the rest of the space coordinating three different contractors is a headache you don’t need.
We handle all of it. Custom tile installation, bathroom shower remodels, tub to shower conversions, bath tile selection, vanity and cabinet installation (J&K and JSI brands), and floor work all under one roof, one contract, and one warranty. For homeowners in Long Bay, in the newer communities off Water Tower Road, or in any of the established neighborhoods throughout the 29568, that full-service scope means fewer scheduling conflicts, fewer miscommunications, and a finished result that actually looks like it was planned together.
We offer financing at no interest, which makes a $20,000–$30,000 bathroom renovation accessible without draining savings. Our Best Price Guarantee means you can get every competing quote you want and if someone comes in lower on a legitimate estimate, we’ll match it. There’s no reason to settle for less work from a company that offers more.
Yes if your bathroom renovation involves any changes to plumbing, electrical systems, or structural elements, Horry County requires a permit before work begins. This applies to most meaningful remodels: moving or replacing fixtures, adding a new circuit for lighting or a ventilation fan, or making any changes to the subfloor. Purely cosmetic work like swapping out tile for tile with no system changes typically doesn’t require a permit, but the line can get blurry once demo starts and hidden conditions are revealed.
Standard residential renovation permits in Horry County go through a plan review process that typically takes 5 to 15 business days. If you’re planning a spring start date in Longs, that timeline needs to be built into the schedule. We factor the permitting process into every project from the beginning, so you’re not caught off guard by a delay that pushes your project back two weeks.
The national average for a midrange bathroom remodel sits at $26,138 according to the 2025 Cost vs. Value Report, and that’s a reasonable benchmark for what a full renovation in Longs looks like custom tile, walk-in shower, updated vanity, and new fixtures. Smaller scope projects a tub to shower conversion or a tile refresh without layout changes will come in lower. Full gut renovations with premium materials will run higher.
What affects the number most in this area is what’s found during demo. Homes in the 29568 especially older rural properties and even some newer builds sometimes reveal moisture damage, subfloor rot, or inadequate original waterproofing once the existing tile comes off. That’s a real condition that the humid Horry County climate accelerates. Getting an honest assessment upfront, before work starts, is the best way to avoid sticker shock mid-project. Our Best Price Guarantee means the quote you get will be competitive and if you find a lower legitimate estimate, we’ll match it.
A tub to shower conversion is exactly what it sounds like removing an existing bathtub and replacing it with a walk-in shower in the same footprint. It’s one of the most popular bathroom upgrades right now, particularly for homeowners in Longs who bought new construction homes with a standard tub-shower combo they never use. The conversion can include custom tile, a glass enclosure, a built-in bench, or a curbless entry depending on what you want.
A full bathroom remodel goes further it can involve reconfiguring the layout, replacing all fixtures, updating the vanity and cabinetry, retiling the entire floor and walls, improving ventilation, and addressing anything that comes up structurally during demo. The scope is broader, the timeline is longer, and the result is a bathroom that’s been rebuilt rather than refreshed. Both are valid options depending on your budget and goals the right choice depends on what’s actually bothering you about the space you’re working with.
South Carolina’s humidity doesn’t stop at the coast Longs and the rest of Horry County experience persistently high relative humidity year-round, often exceeding 80% during the warmer months. That moisture level is hard on bathrooms, especially when the installation wasn’t built to handle it. Grout that wasn’t sealed correctly starts to stain and crack. Tile set over standard drywall instead of cement board can delaminate. Caulk fails faster. Mold finds its way into gaps that looked fine on day one.
The fix isn’t complicated it just has to be done right from the start. Cement board or moisture-resistant backer in all wet areas, correct thinset for the tile type, properly sealed grout, and adequate ventilation. These aren’t upgrades they’re baseline requirements for a bathroom installation that’s going to hold up in this climate. A contractor who’s been working in this market understands that. One who hasn’t may not find out until the callback.
For a standard bathroom renovation demo, new tile, walk-in shower conversion, vanity replacement, and fixture updates plan for two to three weeks of active work once the permit is approved and materials are on-site. Smaller scope projects can move faster. Full gut renovations with layout changes will take longer.
The part most homeowners don’t account for is the time before work starts. Horry County permit review for residential renovations takes 5 to 15 business days, and that clock doesn’t start until the application is submitted with complete documentation. Material lead times also vary depending on what you select specialty tile or custom orders can add time to the front end. The projects that stay on schedule are the ones where the planning is thorough before demo day. We build that timeline out honestly from the first conversation, so you know what to expect before anything is committed.
In most cases, yes and the numbers support it. A midrange bathroom remodel recovers around 80% of its cost at resale. In a market like Longs, where real estate values are rising alongside the broader Grand Strand growth corridor and new construction is expanding throughout the 29568 ZIP code, an updated bathroom makes your home more competitive when it goes to market.
Beyond the resale math, buyers in this price range homes in the $260,000–$330,000 range that make up a large portion of the Longs market notice bathrooms. A builder-grade bathroom with original fixtures and a prefab surround reads as unfinished to a buyer who’s comparing your home against newer listings. A custom-tiled shower and updated vanity signals that the home has been maintained and invested in. That perception affects both how quickly a home sells and what buyers are willing to offer. If you’re planning to list within the next two to five years, a well-executed bathroom renovation is one of the highest-return projects you can do before the sign goes in the yard.
Local Resources
Other Services we provide in Longs
